Play at What
Cost?
High-thrill recreational safety system & behavioural nudge architecture.
✦ Strategic Designer · NID
I'm a strategic designer with 4 years of experience and a background in user-centred design and Strategic Design Management at NID. Curious about people 👀 and what drives their choices, I love asking questions, exploring different perspectives, and finding opportunities in the connections between them.
I work across strategies, services, systems, and experiences, connecting people's stories 💡 to business decisions. I enjoy collaborating with teams, taking ideas from strategic direction execution through to the details that bring them to life.
I help businesses build things people choose, use, and stay with.
















High-thrill recreational safety system & behavioural nudge architecture.
Co-designing resilient neighbourhood support & civic trust systems.
Enterprise travel & expense reimbursement workflow architecture.
Human-centric diagnostic & connected patient care experience.
Care continuity & patient medication adherence ecosystem.
Interactive spatial dining & waiting experience reimagined.
Led end-to-end design of Enterprise SaaS products securing IBM and Microsoft endorsements for enterprise deployment.
Led RFP initiatives that secured new enterprise client engagements and drove business growth.
40% improvement in task completion through strategic workflow redesign.
Translated organizational challenges into design interventions via research, and cross-functional workshops (IT/HR/Exec) ensuring adoption and change management success.
Built Design Systems for enterprise consistency and accelerated development velocity.
"I craft solutions by deeply understanding the people, systems, and contexts involved. Their journeys - spanning products, services, and experiences - uncover insights that shape unified and impactful outcomes."